Marketing

Last year, Google announced that they were shutting down the consumer version of Google+ (also known as Google Plus) from August 2019. The consumer version are the personal accounts available to individuals and not corporations. The reason that Google gave us was that it had not performed as well as a consumer product as they had hoped and the demands of consumers were difficult to maintain. Towards the end of 2018, Google discovered a second API bug during their own internal audit which they subsequently fixed. They have no evidence

This article follows on from my previous article on The role of the Product Management in Technology and covers the skills required, roles undertaken and responsibilities for a Product Manager working for our company at the time. During 2012, I was working as a Product Manager for one of our larger systems. At that time I was asked to define a set of skills that we should be looking for in potential Product Managers, which then became the basis of a job description for that role. At that time the

I was asked recently why a site was not getting any comments on its blog posts and what follows is my explanation back to him with some ideas of why that is and what to do about. I ran a blog between 2008 and 2011 where I allowed unlimited comment time and apart from one or two that had shared the same experience as me, all I got was SPAM (people posting links to their own sites – malicious or otherwise). I spent ages moderating it so this time around

Back in 2011, I was asked by my boss at the time what I saw as the role of the Product manager because he wanted to establish that role within our technology department. I did indeed become a product manager at the start of the following year. In this short article, I will share with you what we did and how it was received. The first thing I said in August 2011 when asked what I thought the role of the product manager should be in our business (a business

Anyone that conducts any sort of business now-a-days must have an internet presence. You will not survive or grow (the aim of any successful business) without providing a place online for people to find you. Most people looking to engage with the services you offer or to purchase the products that you sell will do some sort of research online. They will use a search engine directly; they will find a link on another website, an email or get a recommendation from one of social media friends. They could also

Sending a marketing campaign by email is very easy, very cheap and a very effective method of communicating your message. However, because the sending of unsolicited email (spam) has been so rife in the past, some legitimate email campaigns can get lost in a spam filter. So what is there to help? In this article we have twelve tips for you to help get your email campaigns to the intended recipient’s inbox. Double opt-in subscribersIf your mailing list is derived from people signing up to your newsletter online then always

Google+ can be considered the social media side of Google but it is much more than that. They have been developing and fine tuning it for quite a while now and although I’m no social media guru and have only been using Google+ for a few months, I must say, I’m impressed. It seems they have taken all the best bits from all other social media solutions and come up with the best of all worlds. However, Google+ is not just superior as social media; it is a collaboration platform