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Avoiding the spam filters for legitimate email campaigns
Sending a marketing campaign by email is very easy, very cheap and a very effective method of communicating your message. However, because the sending of unsolicited email (spam) has been so rife in the past, some legitimate email campaigns can get lost in a spam filter. So what is there to help? In this article we have twelve tips for you to help get your email campaigns to the intended recipient’s inbox. Double opt-in subscribersIf your mailing list is derived from people signing up to your newsletter online then always