What does business strategy mean to you?

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Over the years I’ve heard many things described as strategy. The word seems to have become symbolic of anything to do with a business achievement. That’s not what I have a problem with; it’s the “anything” rather than “everything”. The “anything” more often than not, includes one thing. For example, the company goal or the project plans. I have also heard budget setting or a margin percentage increase target described as “our strategy”. In this article, I will attempt to give a clear picture of what I believe a business strategy is and the sort of questions you need to ask yourself when defining it. What is in a business